Boutique Strategic Advisory · Prague · Dubai · International

Strategy. Media.
Brands. Business.

25+ years across media, marketing, communications and entrepreneurship. We connect strategy, creativity, influence and business to create real commercial value.

25+Years of experience
360°Media & business perspective
CEE · UAEInternational network
Build · Grow · ExitEntrepreneurial mindset
What we do

One strategic partner.
Multiple disciplines.

Scandal Media Group is a boutique strategic advisory and business platform operating at the intersection of media, brands, influence and business. We advise companies, entrepreneurs, investors, public figures and selected organisations on strategy, positioning, communication, growth and new business opportunities.

Strategy & Advisory

Business strategy, positioning, transformation, growth and market entry.

Media & Communication

Media strategy, advertising, digital, social, content and public & political communication.

Brands & Influence

Brand building, celebrity & influencer marketing, personal brands and creator-led businesses.

Own Brands & FMCG

From influence and product concepts to e-commerce, retail and distribution.

Business Development

Strategic partnerships, international opportunities and commercial development.

Investments

Building, acquiring, transforming and developing selected businesses.

Dubai skyline
Dubai · International perspective
How we think
The advantage is not expertise in one discipline. It is understanding how all of them connect.
From strategy to business

We don't only advise businesses.
We build them.

Our experience extends beyond consulting and media strategy into building, acquiring, transforming and exiting businesses. This includes involvement as a shareholder of Profimedia — the largest image bank in the CEE region — later sold to a major financial group, as well as the acquisition and complete transformation of Grand Reality, which grew into one of the leading real estate portals in the Czech Republic before its successful sale to Vltava Labe Press / Penta Group, one of the largest financial groups in Central Europe.

These transactions reflect more than operational execution. They demonstrate the ability to build value, complete meaningful exits and operate at senior decision-making level with major investors, financial groups and institutional partners.

Celebrity · Influence · Own Brands

Turning influence into business.

Our approach goes significantly further than campaigns, endorsements or social media reach. We work with personal brands, celebrity positioning, influencer strategy, strategic brand partnerships and the creation of own consumer brands.

We connect audience, credibility, content, product and distribution into commercially sustainable businesses. We understand both sides of the equation: how brands work with influence — and how influence becomes a brand.

Family Business Ecosystem

Influence. Brands. Products.
Business.

Audience is not the business.
Trust is the foundation.

Together with internationally recognised model, actress and influencer Simona Krainová, we have developed a family business ecosystem connecting personal brand, social media, e-commerce, consumer products, FMCG and strategic brand partnerships — from authentic communication to product development, marketing, distribution and long-term commercial strategy.

From strategy to real-world brands

We don't just advise brands.
We build them.

Strategy becomes meaningful when it can live in the real world — as a product, a brand, a community and a business. Our own ecosystem connects personal brand, content, product development, e-commerce, retail, partnerships and long-term commercial growth.

GLOW by Simona jewellery campaign
Jewellery · Brand creation · GLOW by Simona
SKIN by Simona skincare products
Beauty · Product development · SKIN by Simona
BODY by Simona product lifestyle campaign
FMCG · Content · Commerce · BODY by Simona
Built through experience.
Proven in the market.

A selected visual snapshot of the work behind the strategy — from owned consumer products and collaborations to long-term personal-brand development and editorial relevance.

Simona Krainová on Marie Claire cover
Editorial presence · Marie Claire
Simona Krainová on ELLE cover
Editorial presence · ELLE
Prague city
Prague · European roots
Contemporary architecture
Perspective · Structure · Growth
25+ years

Experience creates
perspective.

After more than 25 years across media, marketing and business, the value is not simply knowing individual disciplines. It is knowing what matters, what connects and what can become an opportunity.

Image · Culture · Relevance
A personal brand with range — from high-fashion editorial expression to authentic behind-the-scenes presence.
Simona Krainová editorial fashion portrait
Simona Krainová behind-the-scenes editorial portrait
Contact

Let's create something
valuable.

Direct enquiries
contact@scandalmediagroup.com
Strategic advisory · Partnerships · Investments · Brand collaborations
SCANDAL MEDIA GROUP
Prague · Dubai · International
SCANDALMEDIAGROUP.COM
LinkedIn · Karel Vagner Instagram · Karel Vagner Instagram · Simona Krainová